{"id":2393,"date":"2025-11-19T12:01:00","date_gmt":"2025-11-19T12:01:00","guid":{"rendered":"https:\/\/disinfobs.com\/?p=2393"},"modified":"2025-12-09T13:59:19","modified_gmt":"2025-12-09T13:59:19","slug":"tackling-tiktokcracy-in-the-balkans","status":"publish","type":"post","link":"https:\/\/disinfobs.com\/index.php\/2025\/11\/19\/tackling-tiktokcracy-in-the-balkans\/","title":{"rendered":"Tackling TikTokcracy in the Balkans"},"content":{"rendered":"\n<p>Sensika collaborated with the&nbsp;<a href=\"https:\/\/www.balkanfreemedia.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Balkan Free Media Initiative<\/a>&nbsp;(BFMI) on a comprehensive investigation into algorithmic manipulation across the Balkans, combining BFMI\u2019s regional research expertise with Sensika\u2019s large-scale media monitoring and analytical capabilities. Yesterday, the findings were presented at the European Parliament as part of the launch of&nbsp;<em>Tackling TikTokcracy in the Balkans: A Blueprint for Fighting Algorithmic Manipulation in Europe<\/em>.<\/p>\n\n\n\n<p><a href=\"#report\">You can access the full report below.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways-from-the-report\"><strong>Key takeaways from the report<\/strong><\/h2>\n\n\n\n<p>Across Europe, elections increasingly collide with fast-moving online influence networks that operate beyond traditional safeguards. The term \u201cTikTokcracy\u201d captures how political visibility can be shaped by viral momentum rather than meaningful public engagement.<\/p>\n\n\n\n<p>The joint research highlights how these dynamics have played out across Romania, Bulgaria and Kosovo. While each country faces distinct challenges, the patterns are connected by a shared risk: algorithmically amplified activity that can distort public debate during decisive political moments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What our analysis uncovered<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Romania: A coordinated operation with national impact<\/strong><\/h3>\n\n\n\n<p>The report provides a detailed timeline of the manipulation that contributed to the annulment of Romania\u2019s 2024 presidential election results.<br>Key observations include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than 25,000 automated TikTok accounts used to boost political content<\/li>\n\n\n\n<li>Paid influencer activity disguised as organic engagement<\/li>\n\n\n\n<li>Comment flooding and hashtag synchronisation that pushed narratives into trending feeds<\/li>\n\n\n\n<li>Cross-platform coordination involving TikTok, Facebook, Telegram and Instagram<\/li>\n\n\n\n<li>A surge in coordinated activity in the two weeks before the vote<\/li>\n<\/ul>\n\n\n\n<p>Sensika\u2019s analysis helped identify patterns of artificial boosting, engagement inconsistencies and content duplication that revealed a structured operation taking advantage of TikTok\u2019s recommendation system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bulgaria: A diffuse but persistent disinformation ecosystem<\/strong><\/h3>\n\n\n\n<p>Bulgaria does not face one large-scale manipulation event but rather a constant flow of election-related disinformation driven by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cMushroom websites\u201d producing disposable political content<\/li>\n\n\n\n<li>Advertising networks that monetise and amplify these sites<\/li>\n\n\n\n<li>Influencer and supporter networks mobilised by politically aligned groups<\/li>\n\n\n\n<li>Coordinated content appearing across TikTok, Facebook, YouTube and Telegram<\/li>\n<\/ul>\n\n\n\n<p>TikTok activity was especially concentrated among smaller and more polarising parties. Sensika mapped these networks and identified behavioural signs of coordinated boosting, including repetitive posting, networked comments and hyper-targeted hashtags.<\/p>\n\n\n\n<p>For a closer look at how these ecosystems develop, explore our\u00a0<a href=\"https:\/\/disinfobs.com\/index.php\/2025\/04\/11\/precision-targeting-in-russian-disinformation-the-pravda-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">analysis of the Russian Pravda disinformation network<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kosovo: High-volume activity in a sensitive environment<\/strong><\/h3>\n\n\n\n<p>In Kosovo, political narratives spread rapidly through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Extremely high-volume posting by individual accounts<\/li>\n\n\n\n<li>Theme accounts that promote politicians or parties<\/li>\n\n\n\n<li>Mixed entertainment and political content designed for viral reach<\/li>\n\n\n\n<li>Hijacked and synchronised hashtags<\/li>\n<\/ul>\n\n\n\n<p>These dynamics emerged during a period of heightened security concerns, where online manipulation can intensify mistrust and escalate political tensions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sensika\u2019s contribution to the report<\/strong><\/h2>\n\n\n\n<p>As the technical partner, Sensika provided:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Large-scale data collection<\/strong>\u00a0across TikTok, Facebook, YouTube, Telegram and independent media<\/li>\n\n\n\n<li><strong>Network mapping<\/strong>\u00a0to distinguish authentic activity from coordinated behaviour<\/li>\n\n\n\n<li><strong>Engagement pattern analysis<\/strong>\u00a0to flag likely manipulation<\/li>\n\n\n\n<li><strong>Cross-platform tracking<\/strong>\u00a0to understand how narratives move<\/li>\n\n\n\n<li><strong>Real-time insights<\/strong>\u00a0that informed the overall research<\/li>\n<\/ul>\n\n\n\n<p>Our methodology, shared in the report\u2019s appendix, outlines how we identify inauthentic patterns using a combination of metrics, behavioural signals and qualitative review.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Europe needs next<\/strong><\/h2>\n\n\n\n<p>The report outlines several priorities for policymakers, regulators and platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear guidance and enforcement of the Digital Services Act<\/li>\n\n\n\n<li>Transparent rules for political advertising<\/li>\n\n\n\n<li>Dedicated structures for monitoring digital influence operations<\/li>\n\n\n\n<li>Stronger support for independent media<\/li>\n\n\n\n<li>EU-backed digital forensics tools for real-time monitoring<\/li>\n\n\n\n<li>Digital literacy initiatives for voters and young audiences<\/li>\n<\/ul>\n\n\n\n<p>These recommendations reflect a shared need across the region: coordinated, forward-looking protection of the information environment.<\/p>\n\n\n\n<p id=\"report\"><strong>Full 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large-scale&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[32,21],"tags":[],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-report"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tackling TikTokcracy in the Balkans - Disinformation Observatory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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